About Us

Cool Flow Performance Shirt | body helix

MISSION

At body helix, our mission is to elevate the game of pickleball through innovative, high-performance products designed to empower players of all levels. By merging cutting-edge technology with expert craftsmanship, we strive to provide athletes with the support they need to excel in their game, prevent injury, and promote overall well-being. Our mission is to foster a community of passionate pickleball enthusiasts, united by a shared love for the sport and a commitment to continuous improvement.
VISION

VISION

At body helix, our vision is to cultivate a vibrant and inclusive pickleball community where players of all backgrounds come together to connect, inspire, and grow. We aim to create opportunities for meaningful interactions, shared experiences, and lifelong friendships. By fostering a sense of belonging and support, we envision a future where every member feels valued, empowered, and deeply connected within the pickleball community.

LEADERSHIP

FRED ROBINSON
FOUNDER, Head of Research & Development

FRED ROBINSON

Fred took up tennis in his 20s, rising to as high as #2 in the World and #1 in the US in Senior Tennis. In 2022, Fred took up pickleball and is quickly moving up the ranks in his age division. Fred is responsible for the Research and Development behind all of the body helix products and a firm believer in offering quality products to help our customers remain active
TOM PARKER
Chief Executive Officer

TOM PARKER

A retired physician, Tom specialized in Internal Medicine and was voted by his colleagues as a Top Doctor in Charlotte Magazine. Tom acts as CEO for body helix, ensuring we stay focused on our mission of building community through pickleball.
JOANN NICODEMUS
Chief Operations Officer

JOANN NICODEMUS

Joann is the newest addition to body helix, even though she has been involved with the company since 2010 as a reseller and collaborator. Joann is responsible for day to day operations of the company.